Entrepreneur · International Media Personality · Keynote Speaker · Author
Brand Partnerships
Over two decades, Xenia Tchoumi has partnered with 90+ of the world's leading houses — across fashion, beauty, jewellery, automotive, travel and technology — reaching an audience of 10M+ people. The measure of the work is not a single campaign but the renewals: multi-year face-of-brand contracts with L'Oréal Paris (5 years), IWC Schaffhausen (4 years), Hublot and Visilab (10 years).
The formats she is known for: long-term ambassadorships, renewed season after season. Renewal is the truest metric a brand can give.
— a selection from more than ninety houses; this list is not exhaustive.
In 2026 her channels became a public build-log: films documenting how she actually uses artificial intelligence — building her own applications, running agents, rebuilding her workflows — and which tools earn their place. An economics graduate who left a path at J.P. Morgan to build one of Europe's most recognisable personal brands, she speaks to an audience that is affluent, aspirational and allergic to hype.
For technology brands, this is the luxury-grade validation the category cannot buy elsewhere: a founder who works in the tools, on the record, for the next hundred million users. She launched the Huawei nova on stage with the company's CEO at IFA Berlin.
Lead markets: the United States, Italy, Switzerland, the United Kingdom and Germany, with a following in France. Native content in six languages. An affluent, international audience in its peak spending years.
Partnership Enquiries
info@xtofficial.comThe full media kit — audience data, case studies and formats — is available on request. Considered selectively.