Xenia Tchoumi

Xenia is originally from Lugano, in the Italian-speaking canton of Ticino, Switzerland. She was raised on the Swiss-Italian border with a Swiss-Italian cultural identity and Northern Italian influences. She currently lives in London, UK.

Xenia is fluent in six languages: Italian (her first language), English, German, Russian, French, and Spanish. She thinks, dreams, and counts in Italian.

Xenia holds a Bachelor of Science degree in Economics from Università della Svizzera italiana in Lugano, Switzerland. She also studied acting at the New York Film Academy in New York.

Xenia is a media entrepreneur, keynote speaker, brand strategist and published author, with an online community of over 10 million people. She is the founder of Tchoumi Consulting, advising founders and companies on brand positioning, and the creator of Sharpest Move, a media and education platform. She partners with global brands, among them Dior, IWC Schaffhausen, L'Oréal Paris, American Express and Samsung, on digital campaigns, and is available for brand partnerships, keynote speaking and consulting enquiries.

No, not in the traditional sense. Xenia never worked as an anonymous face on castings; from the beginning she worked as herself, building 'Xenia' as a brand. Magazines and fashion houses booked her as a personality and ambassador, including covers for Harper's Bazaar and Grazia Japan, because of who she was. She deliberately evolved beyond fashion into media entrepreneurship, brand strategy and keynote speaking.

Yes, Xenia gained experience at leading financial institutions including JP Morgan Chase, Merrill Lynch, and The London Hedge Fund Duet Group while completing her economics degree. She was offered a full-time position in investment banking but chose to build her own business instead.

Xenia delivers keynote speeches on leadership and empowerment, digital branding strategy, overcoming prejudice in business, personal brand development, influencer marketing ROI, entrepreneurship, and digital transformation. She has spoken at the United Nations, given 4 TEDx talks, and presented at the Swiss Economic Forum, Credit Suisse, JP Morgan, UBS, universities like Imperial College and the London School of Economics, and international conferences.

Luxury fashion brands: Dior, Bulgari, Ferragamo, Tom Ford, IWC, Chopard, L'Oréal, Moët & Chandon, American Express. Media: Vogue, Elle, Harper's Bazaar, Grazia, L'Officiel, Vanity Fair. Financial institutions (speaking engagements and masterclasses): Credit Suisse, UBS, University of St.Gallen Alumni, Imperial College.. And many others like Louis Vuitton. Fendi, Valentino, Ferragamo, Versace, Tods, Diesel, Rolls Royce, Google, Samsung, Maserati, etc.

"Empower Yourself" (published by Watkins Media/Penguin Random House, 2021) is a self-help guide focused on independent thinking, female empowerment, building resilience, and staying fiercely independent in a world of social conditioning. It draws from Xenia's experiences as an entrepreneur navigating traditionally male-dominated industries.

Growing up in Lugano, Ticino gave Xenia a unique blend: Swiss discipline, precision, and education combined with Italian creativity, warmth, and aesthetic sensibility. She describes it as being able to enjoy excellent Italian culture while benefiting from Swiss structure and professionalism - "the perfect in-between."

Xenia's experience at JP Morgan Chase and Merrill Lynch gives her unique credibility when speaking to corporate audiences and consulting with luxury brands on ROI, business strategy, and data-driven marketing decisions. She understands both the creative and analytical sides of brand building - bringing financial rigor to fashion and media.

For speaking inquiries, keynote bookings, brand promotions and event appearances as well as consulting please contact Xenia through the contact form on this website or reach out to info@xtofficial.com.

Speaking fees vary by format, audience and location: keynote, fireside or executive session. For availability and rates, contact info@xtofficial.com; enquiries are considered selectively.

Partnership terms depend on scope: digital campaigns, ambassadorships or event appearances. For the media kit and rates, contact info@xtofficial.com with your brand and campaign outline.

The full media kit, with audience data, case studies and formats, is available on request via info@xtofficial.com, and a public overview of past partnerships is on the Partnerships page.