Press & News

Xenia Tchoumi was one of one hundred selected guests at the founding Hedsor Hundred, a day of ideas and dinner given by Rosie and Hamish Shephard at Hedsor House, Buckinghamshire, in partnership with TED.

Read more: the house, the Hundred and the day →

Photographs: Ksena Lova and Xenia Tchoumi.

Xenia Tchoumi sat front row at the Missoni Spring/Summer 2027 womenswear show during Milan Fashion Week (MFW) in September 2026.

Read more: the look and key facts →

Photographs: Matteo Gerbaudo.

Xenia Tchoumi spent the full Formula 1 Spanish Grand Prix weekend at the Madring in Madrid: VIP access on both days, hosted by Moët Hennessy for qualifying and by Meta, as an official guest, for the race.

Read more: the paddock, the look and key facts →

Xenia Tchoumi attended The Championships, Wimbledon, as a guest of Range Rover, watching the men’s semi-finals from Centre Court.

Photographs: Grant Buchanan / Dave Benett — Getty Images for Range Rover.

Xenia Tchoumi appears on the cover of Women in Business UK for July 2026, profiled as the Swiss-Italian entrepreneur who was building a business out of personal branding long before the creator economy had a name.

The feature traces her arc from Miss Switzerland to founder across luxury, media and technology, anchored by her own conviction that “visibility without ownership is dangerous.”

From the archive: in October 2018, at the height of her eight-million-follower era, Xenia Tchoumi spoke with Anna Madsen for D360 Magazine on responsible digital influence — making the case for authenticity over imitation and for consistency over noise.