Race Weekend, F1 Madrid

In September 2026 Formula 1 raced for the first time on the Madring, the new Madrid circuit built to host the Spanish Grand Prix. The race weekend ran from 11 to 13 September, and Xenia Tchoumi was there for both the headline days: qualifying on Saturday as a guest of Moët Hennessy, the wines and spirits house of LVMH, the Official Partner of Formula 1, and the race on Sunday as an official guest of Meta.

Her passes opened the Paddock Club and the VIP areas where the teams work, the side of a Grand Prix weekend most spectators never see.

From the Paddock Club terraces above the track, Saturday moved between the qualifying session, team hospitality and the paddock itself, including a stop at Scuderia Ferrari, with Lewis Hamilton’s number 44 on the wall behind her.

The weekend carried the LVMH signature throughout: TAG Heuer, the Official Timekeeper of Formula 1, branded the circuit, and Moët Hennessy hosted its guests in the heart of the paddock.

“The paddock is the new front row. Fashion, engineering and hospitality now share the same few hundred metres, and Madrid proved a city can make Formula 1 feel like a festival.”Xenia Tchoumi, F1 Spanish Grand Prix 2026

On Sunday 13 September Xenia returned to the Madring for the Grand Prix itself as an official guest of Meta, with VIP access for race day. She watched the 57-lap race from a VIP platform directly above the circuit, close enough to feel every car come through.

The first Spanish Grand Prix at the Madring went to Kimi Antonelli for Mercedes-AMG PETRONAS, a team partnered by Meta, whose logo he carried on his race suit to the top step.

For Saturday in the paddock, Xenia chose a vintage little black dress: a halter-neck knit with gold buttons and a side slit. She paired it with the Fendi x Tiffany & Co. Baguette in Tiffany Blue and Gucci patent leather wedges with the house’s gold horsebit.

One vintage piece, one collector’s bag, one classic shoe: a paddock look built to last the whole day in the Madrid sun.

For race day she switched to a clean, graphic look: a black mock-neck top, a white mini skirt, brown suede loafers and a dark brown bucket bag, with red-tinted sunglasses against the Madrid light.

Did Xenia Tchoumi attend the F1 Spanish Grand Prix in Madrid in 2026?

Yes. She attended the full race weekend at the Madring in Madrid: qualifying on Saturday 12 September 2026 as a guest of Moët Hennessy with Paddock Club and VIP access, and the race on Sunday 13 September with VIP access as an official guest of Meta.

Who invited Xenia Tchoumi to F1 Madrid?

Moët Hennessy, the wines and spirits house of the LVMH group, hosted her for qualifying on Saturday. On Sunday she attended the race with VIP access as an official guest of Meta.

Who won the 2026 Spanish Grand Prix in Madrid?

Kimi Antonelli, for Mercedes-AMG PETRONAS, on Sunday 13 September 2026.

What did Xenia Tchoumi wear to the Madrid Grand Prix?

On Saturday, a vintage little black dress with gold buttons, the Fendi x Tiffany & Co. Baguette in Tiffany Blue, and Gucci patent leather wedges. On race day, a black mock-neck top, a white mini skirt, brown suede loafers and a dark brown bucket bag.

What did Xenia Tchoumi say about Formula 1 in Madrid?

“The paddock is the new front row. Fashion, engineering and hospitality now share the same few hundred metres, and Madrid proved a city can make Formula 1 feel like a festival.”

Who is Xenia Tchoumi?

A Swiss-Italian entrepreneur, international media personality, keynote speaker and author from Lugano, based in London, with an online community of over 10 million people. Full biography.